CHIN-SU Ủ Chượp 365 Ngày

TÂM ĐIỂM CỦA MỌI MÓN ĂN TẬN HƯỞNG

challenge.

Launch a premium fish sauce matured for 365 days and make its craftsmanship relevant to everyday dining.

approach.

Shift the story from the time spent making the product to the many meals it can enrich. The campaign connected product film, food photography, and social content through “365 days of enjoyment.”

reported result.

5.8M+ YouTube views.